The jagged letters come in many forms, from the stiletto-thin Def Leppard to the heavier-weight Iron Maiden, with each logotype reflecting the music. Metal music (and all of its sub-categories) is one of the most consistently branded genres of music out there, with many of the logos sharing a ‘sharp’ aesthetic and the majority of logos remaining unchanged over the years. When you like both metal music and typography you start to notice a few things. Ghost seem to hit the right notes, but Mastodon, not so much. Since then I have subtly tried to add metal songs to the communal studio playlist with varying degrees of success. I was somewhat disappointed to find this was not the case in the Design Studio (though it is a different story with the Developers). Brilliant! I thought, I can finally listen to my type of music without shame. On my very first day working for JUMP, I was told by Andy, our Head of Design, that we listen to heavy metal music.
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